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MBA(Management of Business Administration) study material for Advertising and brand Management. Click on the below topic to study in detail Advertisement and brand management(ABM) concept BRANDING and Brand Equity Advertising and Brand management concept about advertising layout Advertise and Brand Management concept- Media-MBA(ABM) Advertising and brand management concept is BUDGET-Planing Advertising and Brand Management Concept-Advertising Department-Formation-Rule and Regulations Advertising and Brand Management concept Introduction Click on the above topics to study in detail For more MBA Subject materials, Academic projects click below topics Advertising and brand management Business laws Cost and Management System Financial Institutional Service Global HRM Knowledge Management Management of Industrial Relations Security  Analysis and Portfolio Management Service Marketing Strategic Management HR Projects Download f...

What is a Brand:  A brand is a name, term, sing or a symbol or design or a combination of these that identifies (or) intended to identify the products of service of a manufacturer. Brand loyalty:    Brand loyalty is the key element to understand the concept of ‘Brand Equity’. It means the extent the which a Brand enjoys customer loyalty. So it is important to discriminate between habitual buying (customer loyalty) and Brand loyalty .         For ex:- A house wife who repeatedly buys Brand  X  of detergent power may not necessarily be loyal to it. It might be due to ●      Non – availability of competitors Brands. ●      She didn’t find parity between Brand  X  and competitors ●      As a habit From the above it is clear that the repeat purchases are different from Brand loyalty. The real issue in brand loyalty i...

In the initial stage as an advertisement in the development either the copy right the forms a mental image of the add the copy right may use rough to develop the and to convey ideas to the artist. The artist will use the though and provide pictorial representation it. Definition and meaning:           Layout is the expression of the ideas of the creator of an advt. It includes working, drawing of an advt. It includes working, drawing the blue print of the advt. It is a pencil to plans show in the size, position and color. Functions of layout:           It provides a working, branding of the creative abilities of all personal involved in the preparation of the add. ●       It provides a blue print mechanical an grooves, typographers and other as well as gives specialization for estimating cost. ●       A layout shows how can a add is ...

Media is the plural for the term medium. Medium is a vehicle for carrying the sale message of an advertiser to the prospects.                                                 Or “ Medium means a device through which the advertising message is conveyed to the consumer “           As there are no. Of media available to the advertiser for advertising the goods & services he has to select a right type of medium by keeping at least with three following objectives in his mind. ●       It must be less expensive ●       It must reach largest number of people ●       It must attract their attention Type of media:  ...

Budgeting is the activity of managing advertising. This is because without having proper planning pertaining advertising the firm is unable to make the level of investment on advertising .So, therefore advertising budget is a statement of expenditure on various advertising activities and of income generating from advertising in the same period. Definition:                 “Budget is a plan for the company’s future advertising. It can make a useful contribution to a profitable operation                                                                        ...

Advertising agency play very crucial    role. Each and every   organization presenting & preparing but cost expensive, wastage of time in that manner an independence business form called advertising agency at market place. Definition of advertising  agency:           Advertising agency is a independent business organization which consists of some creates & business. People who prepare & present advt.  More effectively for the clients seeking for the customers of their respective finished goods & services.                              ---- AAAA [American advertising agency association]           The oldest & largest advertising agency in India is Hindustan Thomson association today there are more than 50...