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MBA(Management of Business Administration) study material for Strategic Management. Click on the below topic to study in detail Service Marketing concept strategic management Click on the above topics to study in detail For more MBA Subject materials, Academic projects click below topics Advertising and brand management Business laws Cost and Management System Financial Institutional Service Global HRM Knowledge Management Management of Industrial Relations Security  Analysis and Portfolio Management Service Marketing Strategic Management HR Projects Download for free Finance Projects Download for free MBA Projects Download here Click on the above topics to study in detail

What is Service Marketing : “ Strategy is a unified, comprehensive, integrated plan of action that relates to the strategic advantages of the firm by challenging it’s environment ”.                      It is designed to ensure that the basic objectives &goals of organization (or) of an enterprise achieved through proper execution by the organization.                    Alfred D.Chandler defines “Strategy as Determining the long term organizational goals and objectives of an enterprise & adoption of courses of an action and then allocating resources necessary for carrying out them” Strategic management: “ Deciding on strategy, planning how that strategy put into effect ”                   ...