Service Marketing concept understanding service management

A service is action of doing something for someone. It is largely intangible service management is important role in the economic development of many countries including India. Almost all developed and developing countries emerging as services economics. An economy is called service sector to the G.D.P of the nation is more than 50%. Ex : transportation, education, healthcare, banking, entertainment “ A service is an activity or benefit that one party can offers to another party. Intangible and does not result in the ownership of anything . - Philip Kotler Characteristics of service marketing: ...